Midland adults are heavy community newspaper readers:
· 75% report reading any community newspaper (weekday or weekend) compared to 41% who report reading any daily newspapers (weekday or weekend).
· 42% – or more than 10,000 Midland adults – are exclusive community newspaper readers. They only read the community paper and not the daily newspaper.
· Exclusive Midland community newspaper readers tend to be women between the ages of 25 and 34.
When it comes to consumption of other media in Midland:
· 33% of adults admit they didn’t listen to any radio yesterday;
· 8% report listening to non-commercial CBC stations; and,
· 32% of adults report watching less than 9.5 hours (less than an hour and a half a day) of television in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
www.combase.ca
