Snowboarding hits the pavement

On Tuesday, BG Marketing launched the official website for the Canadian division of Freebord (www.freebord.ca), the skateboard designed to ride like a snowboard thanks to two extra revolving wheels. Established in San Francisco in 2000, the 'rider owned and run' company targets a 14-25 year old mixed demo of snowboarders, wakeboarders, surfers, and downhill longboarders. The new extreme sport has been picking up major steam both in the U.S. and Australia, and with a Canada-wide launch tour set to kick off this summer, it looks to have a found a market here as well. Professional and amateur Freebord teams have been growing in the U.S. and BG Marketing is looking to develop new advertising and sponsorship relationships with companies in the Canadian market. The U.S. Web site currently logs over 1,500 hits a day.
By Staff 
February 3, 2005

On Tuesday, BG Marketing launched the official website for the Canadian division of Freebord (www.freebord.ca), the skateboard designed to ride like a snowboard thanks to two extra revolving wheels. Established in San Francisco in 2000, the ‘rider owned and run’ company targets a 14-25 year old mixed demo of snowboarders, wakeboarders, surfers, and downhill longboarders. The new extreme sport has been picking up major steam both in the U.S. and Australia, and with a Canada-wide launch tour set to kick off this summer, it looks to have a found a market here as well. Professional and amateur Freebord teams have been growing in the U.S. and BG Marketing is looking to develop new advertising and sponsorship relationships with companies in the Canadian market. The U.S. Web site currently logs over 1,500 hits a day.