On Sunday night, the Quebec Chamber of Notaries and its AOR, Blue blanc rouge, released the first of nine, two-minute French-language ads airing exclusively during SRC’s weekly broadcast of Tout le monde en parle. The ads, featuring Quebecois comic Pierre Légaré, will focus on how Quebec notaries can protect your wealth and provide financial security for your retirement years. In addition to the nine 120-second spots, a thirty-second ad has been produced to air during Et Dieu créa Laflaque, immediately preceding Tout le monde en parle as well as most conventional and specialty channels. Additionally, 630,000 special inserts will be published in Quebec’s major dailies, including The Gazette, and traditional newspaper ads are slated to appear in several French-language community newspapers.