Less than a month after RareMethod Capital purchased media planning firm Media Calgary, the interactive marketing firm yesterday finalized its acquisition of Axion Integrated Marketing, a Calgary-based event marketing services firm. Axion’s clients are predominantly U.S.-based and include FedEX, MCI and Ford, and the company’s technologies and services have been used at several high profile events including last weekend’s Super Bowl, the Indy 500 and assorted other PGA and NASCAR events.
