New tech eliminates need for Mom to pick out your clothes

Ottawa-based Invotrax has debuted their revolutionary Digital Clothing Assistant in the Buffalo Jeans flagship store in Carrefour Laval Mall in Montreal. Using electronic sensors, the DCA detects items brought into changing rooms and displays relevant information regarding the customer's selection of garments including available colors and sizes as well as other in-store items that match or complement chosen items. According the Buffalo's assistant marketing director Zanthy Galiatzatos, sales have gone up in the Carrefour Laval Mall store since the DCA has been installed and the company has plans to introduce the DCA in other store locations across Canada. Check out the Invotrax website at: www.invotrax.com