More than three-quarters of Alberta adults read community newspapers:
· 78% report reading any community newspaper (weekday or weekend) compared to 58% who report reading any daily newspapers (weekday or weekend).
· 30% are exclusive community newspaper readers. They only read the community paper and not the daily newspaper.
· Exclusive Alberta community newspaper readers tend to be women between the ages of 25 to 34.
And when it comes to other media in Alberta:
· 28% of adults admit they didn’t listen to any radio yesterday.
· 8% report listening to non-commercial CBC stations.
· 43% of adults report watching less than 9.5 hours – less than an hour and a half a day – of television in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
