Ford revs its engines for new hi-tech OOH campaign

Ford is touting two downtown Toronto billboards that are making the company's new Mustang campaign stick out. The first billboard, located at the corner of Richmond and Peter (12 x 4.5 metres), flashes 125 different colors at three-second intervals to promote the 2005 Mustang's new feature of a dashboard that can be set to shine in 125 shades of color. The second billboard, located at the corner of Adelaide and John (8 x 6 metres), features a speeding Mustang and invites consumer interactivity by instructing passersby to, 'tune into FM 88.3 and hold on'. The station broadcasts the sounds of the Mustang's 330 HP 4.6L V8 engine as it changes gears at high speeds. The low-frequency broadcast reaches about a one-kilometer radius from the sign. Young and Rubicam, the campaign's AOR, worked with Roar Media.
By Staff 
February 24, 2005

Ford is touting two downtown Toronto billboards that are making the company’s new Mustang campaign stick out. The first billboard, located at the corner of Richmond and Peter (12 x 4.5 metres), flashes 125 different colors at three-second intervals to promote the 2005 Mustang’s new feature of a dashboard that can be set to shine in 125 shades of color. The second billboard, located at the corner of Adelaide and John (8 x 6 metres), features a speeding Mustang and invites consumer interactivity by instructing passersby to, ‘tune into FM 88.3 and hold on’. The station broadcasts the sounds of the Mustang’s 330 HP 4.6L V8 engine as it changes gears at high speeds. The low-frequency broadcast reaches about a one-kilometer radius from the sign. Young and Rubicam, the campaign’s AOR, worked with Roar Media.