Capvertising: Vitran hopes it’s captivating

Mississauga, Ont.-based Landmark Sport Group announced yesterday that PGA Tour player David Hearn has signed with Vitran Corporation to wear the company's logo on his golf cap for the rest of the 2005 golf season.
The first-year player is 'a great Canadian golf prospect...[with] the motivation and skill necessary to be a champion, and we could not have selected a better spokesperson for our company,' says Vitran president and CEO Rick Gaetz. The Toronto-based firm provides freight services and logistics solutions.

Mississauga, Ont.-based Landmark Sport Group announced yesterday that PGA Tour player David Hearn has signed with Vitran Corporation to wear the company’s logo on his golf cap for the rest of the 2005 golf season.

The first-year player is ‘a great Canadian golf prospect…[with] the motivation and skill necessary to be a champion, and we could not have selected a better spokesperson for our company,’ says Vitran president and CEO Rick Gaetz. The Toronto-based firm provides freight services and logistics solutions.