Adults in Chilliwack are very strong community newspaper readers:
* 89% report reading any community newspaper (weekday or weekend) compared to 50% who report reading any daily newspapers (weekday or weekend).
* 44% are exclusive community newspaper readers and only read the community paper and not the daily newspaper.
* These exclusive community newspaper readers tend to be women between the ages of 25 and 34 who are 8% more likely to be married or living with a partner and homeowners.
And when it comes to other media in Chilliwack:
* 29% of adults admit they didn’t listen to any radio yesterday.
* 7% report listening to non-commercial CBC stations.
* 45% of adults report watching less than 9.5 hours of television (or less than an hour and a half a day) in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
