Toronto-based Capital C has been named the marketing communications launch agency for Dose, the new free daily magazine, online service (dose.ca), and wireless portal (See Media in Canada, Feb. 24/05.) The brand targeting ‘urban, intelligent and fun’ 18-34s will launch Monday, April 4, 2005 in Toronto, Vancouver, Calgary, Edmonton and Ottawa. The program will include guerrilla marketing, viral campaigns, media relations beginning this week as well as a national launch event on April 7.
The publication is a product of CanWest MediaWorks, a division of CanWest Global Communications. Media planning and buying are being handled internally. Dose‘s creative agency is Rethink, of Vancouver.
