Product placement in TV shows reached US$3.46 billion in 2004, says a study by Stamford, Conn.-based PQ Media, a custom media research firm. This reflects a 30.5% jump over the previous year and it appears that it’s only going to grow.
‘Product Placement Spending in Media 2005’ reveals that paid product placement is growing more quickly than unpaid, making up 29.2% of the market, compared to 18% in 1974. The study cites ad-skipping technology such as TiVo as triggering the boom, especially in reality series. Product placement is projected to grow another 22.7% to $4.24 billion in 2005 due to more paid placements, larger deals and increased use of PVRs.
