The Movie Network is launching a high-definition channel on May 1. TMNHD will be offered free of charge to subscribers of The Movie Network. The 24-hour sked will include material from HBO and Showtime, Hollywood hits like White Chicks and TMN’s own original Canadian drama series.
Once the channel is up and running, TMN will be seeking B2B opps. Since TMNHD will be commercial-free, the net will be looking beyond the 30-second spot to deals with such partners as a manufacturer of HD TVs. Russ Ward, director of consumer marketing, says TMNHD is also considering a promotion with a retailer to showcase HD content in their stores, similar to the one TMN OnDemand did with Future Shop when that net launched.
Says Ward: ‘We are looking forward to exploring how HD can be used to create new opportunities to partner with product companies.’
