Vancouver rolls lucky ‘7’

The Globe and Mail's new '7' section will launch tomorrow on the West Coast. The tabloid format, pullout section will feature dedicated daily Vancouver pages, a guide to the arts, reviews, listings, features on celebrities and an insider's guide to the latest happenings in Vancouver.
The theme for the launch campaign of '7' is 'You've got 7 days to live. Live it.'
Media includes print, out-of-home, radio and cinema ads. A contest coincides, centred on Vancouver residents' seven favourite things to do in the city. Readers will have a chance to win one of a selection of $7,000 prize packages.
By Staff 
April 7, 2005

The Globe and Mail‘s new ‘7’ section will launch tomorrow on the West Coast. The tabloid format, pullout section will feature dedicated daily Vancouver pages, a guide to the arts, reviews, listings, features on celebrities and an insider’s guide to the latest happenings in Vancouver.

The theme for the launch campaign of ‘7’ is ‘You’ve got 7 days to live. Live it.’

Media includes print, out-of-home, radio and cinema ads. A contest coincides, centred on Vancouver residents’ seven favourite things to do in the city. Readers will have a chance to win one of a selection of $7,000 prize packages.

Sponsors for the launch of ‘7’ include Odeon, Warner Bros, Harry Rosen and local sponsors the Festival of Vancouver, and the Vancouver Recital Society.