Northwest Territories adults are very strong community newspaper readers, with 84% reading any community newspaper (weekday or weekend) compared to 31% who report reading any daily newspapers (weekday or weekend).
* 56% are exclusive community newspaper readers, and only read the community paper and not the daily newspaper.
* Exclusive Northwest Territories community newspaper readers tend to be women between the ages of 25-34.
And when it comes to other media in NWT:
* 33% of adults admit they didn’t listen to any radio yesterday.
* 28% report listening to non-commercial CBC stations.
* 48% of adults report watching less than 9.5 hours of television (that’s less than an hour and a half a day) in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
