Design firm Loopmedia and animation producer theskonkworks, both of Toronto, have joined forces to create The Animation Incubator. The joint venture will develop ‘mobisodes,’ animated Web movies and games created for the mobile wireless market, replete with advertising opportunities within the mobile content. Company president and co-founder Sonja Perovic says: ‘We are targeting kids and teens who are really into the new technologies with text messaging.’
The alliance is launching its project at the MIP-TV television market taking place this week in Cannes.
Loopmedia and theskonkworks will offer creative services to companies who want to embed ads. The venture wants to brand series of mobisodes appealing to the demographic that use instant messaging. ‘The goal for campaigns is to find brands that will complement each other for cross promotions. We want to create high quality product – with both companies splitting the cost of advertising, they can get more bang for their buck,’ Perovic explains.
