Wilton, Conn.-based Marketing Management Analytics (MMA) today announced the limited release of Avista by MMA Decision Support Service (Avista DSS). It’s a fully integrated, Web-based system available through an ordinary browser by subscription. It offers real-time analytics, ‘what-if’ planning, optimization, portfolio management and benchmarking capabilities. The system can track and diagnose performance, manage portfolios of brands, capture all marketing history, including performance data, in one location, forecast results, create dashboard views of key performance metrics and create marketing mix models.
The brains behind the system are an integrated database of real-time company and syndicated data, MMA’s proprietary models, and marketing experience based on more than 1,000 studies conducted by MMA on hundreds of brands and businesses in more than 20 countries. MMA is an independent operating unit of Carat.
