Chalk Media and YTV are preparing for season two of Spy Academy. The 13-part reality game show for tweens finished in the top 10 for Canadian programs on YTV last season. In one month, over 100,000 viewers tuned in, and became interested in the new concept. The targeted demographic is boys and girls aged 6-14. Producers noticed co-viewing of their series when families began watching on a weekly basis.
During the program, the Spy Academy Web site features live interactive games and contests. Advertisers can promote products on the show as prizes. Advertising costs range from $20, 000 up to $200,000 for exclusive video interactive components on TV and the Web site www.spyacademy.ca. (See MIC Aug. 24, 2004)
