Bell Globemedia announced a new alliance with Toronto-based polling firm The Strategic Counsel on Tuesday. CTV News, and the Globe and Mail will now have exclusive access to in-depth data on Canadian’s public opinions collected by the polling firm.
The Strategic Counsel, an independent market research and public opinion firm with offices in Ottawa and Toronto, has a reputation for incisive analysis of public opinion trends. ‘It’s more than just the numbers,’ said chairman, Allan Gregg in a release. ‘It’s the why and the how behind the numbers – and what they mean for today and tomorrow. The texture and feel that tell us not just what Canadians are thinking – but why they’re thinking it.’
