Clear Channel Outdoor has launched new research to help advertisers target consumers by individual mall according to demographics and product usage. Advertisers can choose mall locations based on age and income of the shoppers as well as details on purchasing habits by product category or frequency of purchase.
Right now the database contains information for 17 high-profile malls, including the Toronto Eaton Centre, plus product usage data for 22 categories such as automotive, clothing, food, financial services, media and household products and services. The national research is ongoing and will be expanded with the addition of more malls, product categories, and data. The research was developed by Pascam Media and Abraxoft and involved in-mall interviews.
