MIC pic: Potential buyers get the poop on Saturn

That new car smell has a different scent in selected hot spots across the country. The in crowds at bars and restaurants are getting a good glimpse of the interior of the new Saturn ION from inside bathroom stalls. Cossette Media worked equally with NewAd and Zoom Media to wrap the enclosed space with a 360-degree decal of the ION's interior, giving patrons a few minutes by themselves to examine the car from the driver's perspective.
'It was important to portray Saturn's innovative background. Surprising our demo in a unique place such as Zoom Media's resto-bar environment enabled us to boost the impact of our brand and ensure that our message got across,' said Corinna Matteliano, a media planner with Cossette Media. The campaign is running in selected venues across Toronto, Vancouver and Calgary.
By Staff 
April 26, 2005

That new car smell has a different scent in selected hot spots across the country. The in crowds at bars and restaurants are getting a good glimpse of the interior of the new Saturn ION from inside bathroom stalls. Cossette Media worked equally with NewAd and Zoom Media to wrap the enclosed space with a 360-degree decal of the ION’s interior, giving patrons a few minutes by themselves to examine the car from the driver’s perspective.

‘It was important to portray Saturn’s innovative background. Surprising our demo in a unique place such as Zoom Media’s resto-bar environment enabled us to boost the impact of our brand and ensure that our message got across,’ said Corinna Matteliano, a media planner with Cossette Media. The campaign is running in selected venues across Toronto, Vancouver and Calgary.