San Diego, Calif.-based Kintera is bringing good causes and brands together with pre-paid Charitygift cards that can be personalized or private-labeled for corporations and non-profit groups. The card purchaser chooses the dollar amount of the donation and then customizes the card with greetings, messages, illustrations, photos or logos. The 10-digit Charitygift number can also be printed on custom invitations and greeting cards.
The recipients choose the charity that will receive the donation by logging on to a secure Charitygift Web site – or the marketer’s own Web site – using the identification number on the card. Marketers are using the Charitygift cards as holiday gifts or to thank clients and employees, guest speakers and survey/focus group participants, or as part of promotions or special events. Some of the U.S. companies that have had Charitygift programs include Intuit for its TurboTax software, Country Music Television, Omni Hotel, Arthur Andersen and Bank One.
The cards are sold online at www.charitygift.com and can be sent via the post or e-mail. Kintera, which also has a U.K. operation in London, provides enterprise-level software platforms and related services to non-profit organizations.
