The new Panasonic Theatre in downtown Toronto will boast more than the talents of the Blue Man Group next month. As part of its sponsorship package, Panasonic will outfit the theatre lobby with plasma screens of various sizes mounted on ceilings and pillars reminiscent of an art installation. A 65-inch plasma screen will provide the main focal point upon entry. Wakeham & Associates Marketing (WAM), a division of Sponsorship Marketing Group, LLC, brokered the deal.
‘There will be a large ‘Panasonic Theatre’ sign on the marquee and we will have our product catalogues on stands in the lobby,’ reports Ian Kilvert of Panasonic Canada. ‘Depending on the room available inside, we may have a poster in the lobby (as well as) a full page ad in the program.’ On-site staff will also be outfitted in Panasonic Theatre-branded uniforms. The theatre will open for previews on June 7 with a gala opening on June 19.
