Montreal-based Éditions Gesca will be rolling out a new magazine, which will hit newsstands Aug. 26. Inspirations Manon LeBlanc is named after the popular decorator who contributes to La Presse and will focus on the latest trends. It is being designed as a reference magazine that purchasers will hang on to. The book is seeking to pair high-end editorial with high-end advertising which will be presented as ‘an integral part of the reading experience.’ In addition, several pages will be devoted to work done as part of the television program Manon, tu m’inspires!, which will air on Canal Vie beginning in September.
Cost of a full-page, four-colour ad is $5,500. Readership is aged 30-64, 70% women. More than 60% have a family income of more than $50,000, with 35% making more than $75,000. Seventy percent have post-secondary education. Newsstand price of the mag is $6.95.
