Fee-based music downloading is quickly gaining popularity among Canadian Internauts, the number of users having doubled from 2003 to 2004, says new research from Montreal-based NEWAD. The research conducted among 12,000 respondents by NEWAD/Ipsos Reid in the Resto-Bars Network in 2004, focuses on music, profiling lifestyles and consumers’ purchasing behaviours according to musical tastes.
Among the profiles identified, Top 40 fans, who are mainly women 18-34, spend 41% more on cosmetics than average. Furthermore, over 24% of rap/hip hop listeners, young men 18-24, plan to buy a new vehicle within a year.
