Kingstar Media wins Time Life biz

Toronto-based Kingstar Media won the contract to purchase long-form media in Canada for Time Life's DRTV division, which includes its best-selling line of music and video products. 'We chose Kingstar because they know and understand the Canadian market and they have a proven track record in DRTV,' says Pat Boos, VP, media at Time Life. Time Life Music offers music and video collections that are available through unique TV offers. Its Canadian offerings will now be priced in Canadian currency and will be made available to our francophone market for the first time. Kingstar Media is the first agency to handle this biz on Time Life's behalf. 'It was very scattered,' says Jake Willitts, an account exec at Kingstar. 'No one had this business in Canada. The Canadian market was accessed via spillover from the U.S. To position Canada as its own unique market with its own needs was part of our strategy.' Willitts was unwilling to reveal the value of the biz. The contract begins June 1.
By Staff 
May 31, 2005

Toronto-based Kingstar Media won the contract to purchase long-form media in Canada for Time Life’s DRTV division, which includes its best-selling line of music and video products. ‘We chose Kingstar because they know and understand the Canadian market and they have a proven track record in DRTV,’ says Pat Boos, VP, media at Time Life. Time Life Music offers music and video collections that are available through unique TV offers. Its Canadian offerings will now be priced in Canadian currency and will be made available to our francophone market for the first time. Kingstar Media is the first agency to handle this biz on Time Life’s behalf. ‘It was very scattered,’ says Jake Willitts, an account exec at Kingstar. ‘No one had this business in Canada. The Canadian market was accessed via spillover from the U.S. To position Canada as its own unique market with its own needs was part of our strategy.’ Willitts was unwilling to reveal the value of the biz. The contract begins June 1.