HGTV dresses up its roster with new game show

Alliance Atlantis' HGTV is prepping its first-ever design game show, slated to air in the fall. The Design Game mixes trivia with design, with contestants vying for the opportunity to win household items. Producers of the show secure products such as indoor/outdoor furniture, BBQs, appliances and home electronics for prizing. Donor brands receive a verbal mention and a visual of their product on-air as well as a 'thank you' during the show's end credits. Integrated ad opps are available via Synergy, the Integrated Ideas Group at Alliance Atlantis Communications. The Design Game is searching for contestants through the summer. Primary target demo is women 25 to 55.
By Staff 
June 7, 2005

Alliance Atlantis’ HGTV is prepping its first-ever design game show, slated

to air in the fall. The Design Game mixes trivia with design, with contestants vying for the opportunity to win household items. Producers of the show secure products such as indoor/outdoor furniture, BBQs, appliances and home electronics for prizing. Donor brands receive a verbal mention and a visual of their product on-air as well as a ‘thank you’ during the show’s end credits. Integrated ad opps are available via Synergy, the Integrated Ideas Group at Alliance Atlantis Communications. The Design Game is searching for contestants through the summer. Primary target demo is women 25 to 55.