New partner Pringles joined Weird on Wheels (WOW), YTV’s long-running traveling road show this year. The potato chip giant is using the road show to intro its Irresistible Taste Tour, complete with Pringles crew and branded party lounge. Toronto’s the Media Company played matchmaker. WOW, now in its seventh year, is touring community events across the country until Labour Day. Games, prizes and activities abound with Hasbro kicking in two new interactive games, Lazer Tag and B-Daman Battle Zone. The long-standing Hasbro deal was brokered by Toronto-based agency Zenith Optimedia. ‘The big aim here is to get kids to play in the tournament while at the same time providing opportunities for sampling,’ says Sinatra Nathaniel, event manager for YTV. The road show is aimed at kids 6-12 with a male skew.
