Mississauga, Ont.-based Nikon has cozied up to women’s mag Chatelaine in a co-promo entitled ‘Take Your Best Shot.’ Entrants are encouraged to upload holiday shots on www.chatelaine.com/nikon in an online voting forum. Visitors are entered to win one of two Nikon Coolpix 4600 digital cameras. Winning photo submissions will be used in future Nikon ads appearing in Chatelaine. Nikon is giving away more than $22,000 in prizes in an effort to grab Chatelaine‘s target of women 24 to 49. This is the first time that Nikon has partnered with the mag.
