Global airs the 2005 Wimbledon tennis championships this weekend with the women’s singles finals hitting the court on Saturday and the men’s on Sunday at 9 a.m., respectively. According to Global spokesperson Christine Amendola, Wimbledon’s profile for 2004 appealed to both men and women targeting adults 18 to 49 with an even split. Last year’s national audience for the two days was 329,000 viewers – up 21% from 2003 and 59% from 2002.
For action of a different kind, Princes of Malibu, a half-hour reality series starring composer/musician David Foster and his freeloading stepsons, hits the tube on Sunday, July 10 at 8:30 p.m. in Ontario, Quebec and B.C., 7:30 p.m. in Manitoba and Saskatchewan and 9:30 in the Maritimes and Alberta. The show targets 18-34s.