The Hilton Garden Inn brought its traveling hotel room to Toronto this week as part of a mobile marketing campaign (in the old school sense). The Evolution Solution Express (ESE) TM, a 72-foot, 67,000 pound truck features a full scale model guest room and a mini display of the brand’s Pavilion lobby entrance. This is part of a cross-country promo push highlighting upgrades to the Hilton Garden Inn brand. The ESE will trek across Canada and the U.S. hitting popular tourist events and destinations.
Hilton takes its upgraded hotel room on the road
The Hilton Garden Inn brought its traveling hotel room to Toronto this week as part of a mobile marketing campaign (in the old school sense). The Evolution Solution Express (ESE) TM, a 72-foot, 67,000 pound truck features a full scale model guest room and a mini display of the brand's Pavilion lobby entrance. This is part of a cross-country promo push highlighting upgrades to the Hilton Garden Inn brand. The ESE will trek across Canada and the U.S. hitting popular tourist events and destinations.
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