Corus and Comcast give birth to Vortex on demand

Here's a way to get your brand in front of American kids. In mid-July, Toronto-based Corus Entertainment and Philadelphia-based cable, entertainment and communications giant Comcast will launch Vortex on Demand, a new v-o-d service providing programming for kids ages 6-12. The service will be available at no extra cost to Comcast digital cable customers as part of their kids & teens menu. The partnership grants Comcast access to animated kids' shows produced and distributed by Nelvana, a Corus subsidiary. Shows that will air on Vortex include: Jacob Two-Two and Pippi Longstocking.

Doug Murphy, EVP of biz development at Nelvana says: 'Ad revenue is a component of the deal and will be considered on a local and national basis. As the on-demand platform grows, we expect to explore branding and marketing tie-ins as a viable business opportunity.'
By Staff 
July 12, 2005

Here’s a way to get your brand in front of American kids. In mid-July, Toronto-based Corus Entertainment and Philadelphia-based cable, entertainment and communications giant Comcast will launch Vortex on Demand, a new v-o-d service providing programming for kids ages 6-12. The service will be available at no extra cost to Comcast digital cable customers as part of their kids & teens menu. The partnership grants Comcast access to animated kids’ shows produced and distributed by Nelvana, a Corus subsidiary. Shows that will air on Vortex include: Jacob Two-Two and Pippi Longstocking.

Doug Murphy, EVP of biz development at Nelvana says: ‘Ad revenue is a component of the deal and will be considered on a local and national basis. As the on-demand platform grows, we expect to explore branding and marketing tie-ins as a viable business opportunity.’