The brains behind teen mags, What’s His, What’s Hers is adding another rag to their roster. Park & Pipe, a new snowboarding magazine aimed at teens 13-19 is hitting the slopes in October. The free mag will run three times yearly in both official languages. The English edition will have a circulation of 325,000 and the French will run 55,000 copies. Park & Pipe will be available in more than 1,340 high schools across Canada and in select snowboard and ski parks. The cost of a full-page ad runs at $15,970 with additional opps for marketers. Publisher Nancy Moore promises sponsorship and product sampling opportunities for marketers at major snowboard/ski events. Sneak peeks of Park & Pipe will be available in What’s His, What’s Hers‘ Fall 2005, Holiday 2005 and Spring 2006 editions. The new pub is presented in partnership with the Canadian Ski Council.
