Ajax, Ont.-based cellular giant Nokia Canada yesterday unveiled its Nokia Unwired tour – a road trip with House of Blues Concerts Canada. The tour targets concert attendees in an effort to get them to try the latest Nokia swag. The Unwired tour will be on-site at several HOB concerts in the Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal markets urging participants to enter sweepstakes where winners nab the opportunity to go on tour with the Black Eyed Peas and record their experience using a Nokia 6670 multimedia phone.
Unwired will also intro the Nokia Chill Lounge where visitors can make free calls using up-and-coming products. A branded listening station will allow concertgoers to hear songs on handsets with mp3 capabilities. And for photophiles, the Nokia Imaging Kiosk provides the venue for their likeness to be captured on the Black Eyed Peas’ album cover.
