Erica Ehm is a Yummy Mummy and is showing a new generation of moms how they can be too. The new show, which launched this week on Alliance Atlantis’s Life and Discovery Health networks, focuses on finding balance in life. Ehm, a former MuchMusic veejay and now the mother of two, didn’t want to be defined as just being mom and believes there is a whole generation of young women who also don’t think life ends with parenthood. Yummy Mummy has not only been picked up by Discovery Health in the U.S. for a fall introduction, there are talks of taking it to Europe.
Ehm not only deals with the usual parenting topics as well as picking the right jeans and bras post-baby or the perfect Yummy Mummy-mobile, she also brings in experts to talk about juggling family and career, and shows moms how to have some fun and find time for themselves. The program’s wide range of topics could be a bonanza for a myriad of product categories looking for female consumers as well as product placement and promotional opportunities. The series is still in production and publicist Janine Fawcett says advertisers wanting to explore the possibilities of vignettes and product integration can reach the producer through Alliance Atlantis.
The series consists of 26 half-hour episodes airing Tuesday at 10 a.m. and 5 p.m. on Life and Thursdays at 9:30 p.m. on Discovery Health.
