Sears Canada has taken its online shopping experience to a whole new level with the launch of Sears Web TV. Visitors to the retailers Web site and customers who have opted to receive Sears e-mail messages and updates were recently invited to ‘get the whole picture’ with ‘the next generation in home shopping.’ Billed as ‘bringing you solutions for everyday living,’ the channel offers on-demand point and click Webcasts complete with a host and featured guests discussing the product features and the latest trends.
During the Webcast, product pictures and prices come into view beside the screen to allow users to get additional product information or to make a purchase. They simply select a category to view a three-minute mini-program focusing on selected items in fashion, footwear, fitness equipment, baby products, electronics, the workshop, or the major appliances section.
