TV time among American tweens and young teens on the decline, study

According to The U.S. Market for Tweens and Young Teens, a new report from New York-based publisher Packaged Facts, the 8-14 crowd is becoming increasingly disinterested in watching television. And they're getting more and more distracted when they do watch it. Though nearly 80% of younger teens still claim to 'love' TV, the study finds that this drops to 60% by the time this group gets in the older teen years. Packaged Facts projects that the 29.3 million teen and tween Americans have a purchasing power of $40 billion.
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By Staff 
August 2, 2005

According to The U.S. Market for Tweens and Young Teens, a new report from New York-based publisher Packaged Facts, the 8-14 crowd is becoming increasingly disinterested in watching television. And they’re getting more and more distracted when they do watch it. Though nearly 80% of younger teens still claim to ‘love’ TV, the study finds that this drops to 60% by the time this group gets in the older teen years. Packaged Facts projects that the 29.3 million teen and tween Americans have a purchasing power of $40 billion.

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