Talk about justification for higher education. New kid(s) on the ad block Toronto-based Statements Media, the brainchild of young entrepreneurs Adam Watson and Joseph Magnotta has just signed deals with coffee-and-donuts chain Country Style and the Bay’s private label Komandor Closets. Statements Media, which started out as a University of Western Ontario school project, takes the popular notion – at least in the U.S. – of printing ads directly on dry cleaning poly bags. In its first month of business, the company has plans to distribute more than 125,000 dry cleaning bags all over the GTA through its network of dry cleaners including larger chains such as Sketchley’s, London and Top Hat Cleaners. Plans are in place to double that amount next month.
‘This is the first time in Canada that this is being done,’ says Watson. ‘What we’re offering is exclusivity as no bag will share ad space with any other brand.’ A one-month distribution cycle for a two-colour ad bears a price tag between $9,950 up to just under $40,000, depending on how many bags are purchased by the advertiser. Plus, Statements offers geo-targeting for SMEs looking for smaller distribution networks. As a means of tracking, ad bags for Komandor will drive those who see it to the Komandor Web site at www.bayclosets.ca. Both Komandor and Country Style ad bags are slated to roll out tomorrow.
