For the third year in a row, Teletoon is again partnering with bubble gum company Hubba Bubba in a co-promo called the Hubba Bubba Power Hour. From September 2 to October 16, kids can log on to teletoon.com and vote for Hubba or Bubba’s block of never-before-seen cartoon episodes of shows Duck Dodgers and What’s New, Scooby Doo?. The winning programming block — each of the two blocks is branded with a new flavour of Hubba Bubba Tape — will air every Saturday morning beginning at 8 a.m. for four consecutive Saturdays. Kids can also win a branded prize pack.
Unlike past co-promos that were strictly online initiatives, this year’s promotion adds an on-air element that lets kids do the programming. ‘This year, we’ve kicked it up a notch [by allowing] kids to have a say on what we air on Teletoon at the same time as they are interacting with Hubba and Bubba,’ says Melissa Liard, publicist for the net. ‘[This] adds another element of interactivity to our website.’ Toronto-based ad agency OMD played matchmaker.
