The Toronto Sun is unveiling a new campaign today focusing on the theme line ‘Definitely different.’ The effort will run for eight weeks and encompass radio, the Sun TV channel and the backs and interiors of Toronto Transit buses. Two creative approaches are being used. The Sun is offering free classified ads to private individuals who will place a three-line ad to sell anything from merchandise to used vehicles. The other aspect of the campaign boosts the Sun‘s newly expanded sports coverage featuring former Maple Leafs captain Doug Gilmour.
The Sun is also getting a new design and additional voices, most notably ex-politico Sheila Copps. Thursday’s entertainment section will also be bolstered. Creative veterans Gary Carr and Alan Marr provided the radio and transit campaign.
