Telus Mobility clients will now be able to download m-coupons by text message. The capability began this month with a code redeemable for $5 at Amazon.ca.
The way it works, says Michael Brown, director of marketing and business development at Toronto-based aggregator MyThum, is that Telus Mobility includes an SMS code in with the customer’s bill as part of its PERKS program. The customer dials the request to a short code that works only on Telus phones since the idea is to reward its users. The number reaches MyThum, which acts as a receiving house and assigns the customer a ‘coupon’ number. The numbers are tracked so the customer can only redeem once. The customer then calls Amazon.ca with the number to redeem their m-coupon. Telus Mobility is looking to partner with other marketers on similar programs.
