In the spirit of go big or go home, Toronto-based Maxximum Outdoor has announced new ad face acquisitions at the Yonge and Dundas intersection in Toronto. Most notable are three exterior backlits with a Yonge Street exposure, two large interior banners with main floor exposure of the Eaton Centre and yet another at the Eaton Centre entrance corner of Yonge and Dundas. Rates range from $8,000 to $31,500 net – for an ad that measures 84 feet high by 312 feet wide – for four weeks. Production costs are extra. The O-O-H agency took over the management of the ad faces from retailer Sears. Maxximum Outdoor’s clients include Travelocity and Adidas.
