Commercial-free digital music service Max Trax Galaxie is taking its brand even further through a new consumer mag called Sonic. Sonic, developed by Corus’ Max Trax and CBC’s Galaxie along with Toronto ad agency Zig, is a free bilingual pub for music lovers. The 20-page launch issue is being distributed this week to approximately 220,000 digital cable subscribers across the country. The next issue is slated for January 2006 with ad rates yet to be determined. According to a spokesperson, the pub is open to suggestions in terms of unique marketing opps. Sonic targets 25-54s.
