The venerable Quebec community newspaper association, Les Hebdos du Québec, has given itself a new name, Hebdos Québec, and a new logo designed by Graphème. Hebdos’ new image will be touted in ad campaigns planned for the fall. ‘Localisez. Visez. Touché!’ is meant to illustrate the effectiveness of the weeklies which reach four million readers weekly.
Hebdos Québec was founded in 1932 to promote and stimulate the development of the weekly press by offering members a variety of research, marketing and professional development services. The association has 142 local papers within its purview across the province.
