NOW Mag enlists WebTrends for reader analysis

In an effort to put some muscle behind its ad reach numbers, Toronto alt-weekly rag NOW Magazine is working with Portland, Ore.-based web analytics firm WebTrends. The mag is using insight from WebTrends to create vertical content communities such as NOW4 Music, NOW4 Food, etc. According to a release, WebTrends' On Demand product provides NOW advertisers more detailed data on visitor preferences and interests by geography, allowing the ability to drill down to readers' interests to the postal code level. As a result, advertisers can implement geo-targeted ad campaigns. WebTrends is also evaluating the effectiveness of NOW's content and marketing promos such as its e-mail newsletters, off-site banners, on-site promos and affiliate marketing programs. The analytics firm names retailer Pier 1 Imports and automaker Toyota as clients.
http://www.webtrends.com
By Staff 
September 20, 2005

In an effort to put some muscle behind its ad reach numbers, Toronto alt-weekly rag NOW Magazine is working with Portland, Ore.-based web analytics firm WebTrends. The mag is using insight from WebTrends to create vertical content communities such as NOW4 Music, NOW4 Food, etc. According to a release, WebTrends’ On Demand product provides NOW advertisers more detailed data on visitor preferences and interests by geography, allowing the ability to drill down to readers’ interests to the postal code level. As a result, advertisers can implement geo-targeted ad campaigns. WebTrends is also evaluating the effectiveness of NOW‘s content and marketing promos such as its e-mail newsletters, off-site banners, on-site promos and affiliate marketing programs. The analytics firm names retailer Pier 1 Imports and automaker Toyota as clients.

http://www.webtrends.com