Out-of-home digital signage company BrandView, of Toronto, has just signed a deal to install 40-inch plasma screens in Treats Coffee outlets. The initial rollout will be to 25 stores in office tower and university locations in the Toronto area, likely leading to an eventual national rollout to 100-120 locations.
Similar to the Captivate elevator network, the screens display news, weather, etc. with advertising added to the mix. The company estimates it is currently reaching 250,000 viewers per month.
http:// www.brandview.ca
