CFL checks in to Holiday Inn for 2005 season

The Canadian Football League (CFL) and Holiday Inn hotels have partnered for the 2005 season. The hotel chain is using the first time brand hook-up as a way to intro its new campaign around the availability of high speed Internet in hotel rooms. The campaign elements, which use the message 'Stay Connected with Free High Speed Internet,' include national TV and print ads and third quarter sponsorship in all TSN and RDS broadcasts from September to November. Other elements include ads on www.cfl.ca; a 4' x 64' end-zone sign and in-game promos during the playoffs and the 93rd Grey Cup. Holiday Inn is the first hotel partner in the league's history. Creative was handled by Toronto-based agency John St. (a first for the CFL), with media executions managed by The Media Experts.
By Staff 
October 13, 2005

The Canadian Football League (CFL) and Holiday Inn hotels have partnered for the 2005 season. The hotel chain is using the first time brand hook-up as a way to intro its new campaign around the availability of high speed Internet in hotel rooms. The campaign elements, which use the message ‘Stay Connected with Free High Speed Internet,’ include national TV and print ads and third quarter sponsorship in all TSN and RDS broadcasts from September to November. Other elements include ads on www.cfl.ca; a 4′ x 64′ end-zone sign and in-game promos during the playoffs and the 93rd Grey Cup. Holiday Inn is the first hotel partner in the league’s history. Creative was handled by Toronto-based agency John St. (a first for the CFL), with media executions managed by The Media Experts.