The following research is the first in a new weekly series for MIC that looks at new TV ads by category. This info, for the week of October 7-14, was gathered through Montreal-based ELODA’s online TV advertising tracking, auditing and viewing services. The company’s technology identifies the signature ‘DNA’ of individual TV ads in support of marketing research initiatives.
Top 5 Categories with the Most New Commercials
*All data supplied is based on the Eloda recording grid
Top 3 Advertisers with the Most New Commercials for the Following Category: Entertainment
Retail
Automotive
*All data supplied is based on the Eloda recording grid
