AOL’s teen channel traffic spikes with Thermasilk’s hot guy

AOL Canada is enjoying its flirtation with Thermasilk's 'hit on my hot guy' campaign, an online promo the hair care brand is doing with Habbo Hotel and MuchMusic wherein teen girls build their virtual dream date. The brand hook-up -- AOL's contribution being an online polling and voting site called the 'hot guy face-off' - is being used to leverage AOL Canada's Teens content channel called 'RED'.

Because of its involvement, the media company has seen a spike in traffic to RED. Becky Bolt, senior manager of corporate communications at AOL Canada says, 'We are seeing a significant increase in the traffic on our RED channel (from both members and the AOL.ca portal channel) by 6,000 uniques since launching last week. The Thermasilk campaign components are integrated into news, side bar polls and the Hot Guy Face Off.' See related story http://www.mediaincanada.com/articles/mic/20051013/habbo.html

By Staff 
October 20, 2005

AOL Canada is enjoying its flirtation with Thermasilk’s ‘hit on my hot guy’ campaign, an online promo the hair care brand is doing with Habbo Hotel and MuchMusic wherein teen girls build their virtual dream date. The brand hook-up — AOL’s contribution being an online polling and voting site called the ‘hot guy face-off’ – is being used to leverage AOL Canada’s Teens content channel called ‘RED’.

Because of its involvement, the media company has seen a spike in traffic to RED. Becky Bolt, senior manager of corporate communications at AOL Canada says, ‘We are seeing a significant increase in the traffic on our RED channel (from both members and the AOL.ca portal channel) by 6,000 uniques since launching last week. The Thermasilk campaign components are integrated into news, side bar polls and the Hot Guy Face Off.’

See related story http://www.mediaincanada.com/articles/mic/20051013/habbo.html