Global is set to premiere half-hour design show House & Home with Lynda Reeves. The show will begin airing on Monday, Oct. 31 on Mondays and Fridays at 3 p.m. In a brand extension initiative, the deal involves a book publishing component via CanWest’s publishing division and a weekly column to be written by Reeves for the media company’s newspaper properties across Canada including The National Post. The weekly column appearing in the Home section of newspapers beginning the weekend of October 28 will highlight various home décor topics. According to Greg Treffry, VP of business development at CanWest, the print column will not be tied to the show.
‘This initially started as a broadcast license agreement but we saw it as more,’ explains Treffry, ‘We saw this as a great example for us to use all of our properties.’
He says this show has a completely different look and feel from other Lynda Reeves home design shows and that the net is exploring ‘other opportunities like this because it’s a good example of how to use all of our other platforms.’ The deal was done direct.
