Top TV advertisers: Eloda ad analysis

In a repeat of their 2004 top commercial volume performance, P&G followed by General Motors, once again take the no. 1 and 2 spots, respectively, with the most TV spots on air last week. And new to the top three this year is Toyota, in third place in the 'most spot variations' running. Check out whom else topped the chart, and which categories had the most new spots and new advertisers. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

In a repeat of their 2004 top commercial volume performance, P&G followed by General Motors, once again take the no. 1 and 2 spots, respectively, with the most TV spots on air last week. And new to the top three this year is Toyota, in third place in the ‘most spot variations’ running. Check out whom else topped the chart, and which categories had the most new spots and new advertisers. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Categories with the largest variety of TV commercials on the Canadian English market for the week of October 14-20.

Top three categories with the most new TV advertisers on the Canadian English market for the second week of October, 2005, versus the same time period last year.


Top five brands with the largest variety of TV ads on the Canadian English market for the second week of October, 2005, versus the same time period last year.

  2004 2005
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 The Brick Toyota
4 L’Oreal Consumer Products Can West Global Communications
5 Kraft Ford